A multi-environment campaign designed to translate abstract “skills” into tangible, visual storytelling.

I led production and post, coordinating with artists to execute custom murals and hand-painted typography, sourcing and logistics for set elements (including out-of-state procurement of bookshelves and curated white books), and securing a bakery location while collaborating with a baker to create custom props for the shoot.

In post, I partnered with external vendors to manage editorial and finishing, ensuring the final campaign delivered on both creative vision and executional quality.